Naked is a full suite marketing agency providing services to businesses across New Zealand.

Jan 2024 Team Photo web

“If you can't explain it simply, you don't understand it well enough.”

- Albert Einstein

The Naked approach is stripped back. Honest. Authentic.

When starting work with a new client, we invest heavily in a deep discovery process, peeling back the layers to get the full picture of the business we are working with. We strip the business naked and then re-dress it as the client wants their audience, team, and shareholders to see it.

We believe marketing should be simple. Quite simply, our job is to sell more things, to more people, more often and at higher prices. Wrap a strategy around each of those and it creates a compounding effect.

Headquartered in Invercargill, we deliver services to clients all over New Zealand, and beyond. Our highly skilled team of professionals are experts in delivering a full suite of marketing, communications, internal culture strategies, design, photography and web development services.

We’ve been pushing boundaries since 2003. Previously known as Market South, our track record for success has seen our client base grow nationally. And our commitment to outstanding client service was recognised with the Professional Services Sector award at the 2019 Westpac Southland Business Excellence Awards.

We let our work speak for us. Except when it comes to our local region.

We’re proud to be a Southland-based business. That’s why we’ve developed regional promotional tools including The Life southern lifestyle and culture magazine and the Invercargill City Map. We’re also known for having a disproportionately loud voice for the south and leading high profile campaigns advocating for local political issues.

Carla Forbes
Director BA
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With a track record of making the impossible happen, Carla specialises in brand strategy, creative direction, and workplace culture. She has led numerous successful PR and advertising campaigns, and her expertise in cultural transformation has helped organisations navigate complex challenges to achieve their business goals. Carla's accomplishments extend beyond marketing; her strategic advice and business acumen have helped organisations across New Zealand thrive. Carla served as a board member for the Southland Chamber of Commerce for a decade, including six years as President, and she sits on several trust and community boards. She is a three-time finalist for the Women of Influence Awards and is widely recognised for her political advocacy on issues affecting Southland.

Erin McCall
Chief Executive BA, BCom
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Erin heads up the Naked Creative team and ensures all projects are completed to the highest standard to get results for our clients. Strategic marketing planning, market research, website architecture and project management skills are among her superpowers. Prior to joining Naked Creative in 2009, Erin worked for a global confectionery company, which provided insight into the manufacturing and FMCG industries. She is also an industry advisor for the Southern Institute of Technology’s business programmes and has business interests in residential and commercial property investment.

Justine Paul
Creative Director BDes (Communication)
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Justine leads the design studio, providing direction and bringing the right resources together to deliver projects on time and on budget. Since 2012 she’s been a key member in our design team, working across a vast range of brands and projects. Her creative flair and technical capability means she is expertly placed to create marketing material that is not only visually captivating but also highly effective in communicating the brand message.

Kellie Mulholland
Communications & Marketing Consultant BCom
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Kellie is our copywriter and digital marketing maverick. Her superpower is turning the blandest copy into words your customers will want to read. Without the waffle or hype. From websites, adverts and social media posts to PR and communications, Kellie crafts content to magnetise readers. Previously she earned her copywriting stripes in agencies in Sydney, London and Dubai – with an international relations stint in Japan somewhere in the middle. She is also qualified in clinical hypnotherapy.

Ranali Ratnayaka
Marketing Specialist MApM, BSc (Hons), MCIM (UK)
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Ranali manages our accounts and provides campaign management and media booking services to our clients. She has a wealth of experience, having worked in marketing and sales roles in Sri Lanka before moving to New Zealand to complete her Master of Applied Management and then joining Naked in 2018. Ranali continues her involvement with the Southern Institute of Technology as an online tutor and research supervisor for their applied management programmes.

Vicky Inns
Senior Graphic Designer BAMA, Diploma in Painting
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Vicky is a strong visualiser, skilled in drawing and illustration as well as graphic design. She also provides photo and video editing to deliver visual impact across a range of media. Since joining the Naked team in 2017, Vicky has become well known for her attention to detail and willingness to tackle any design challenge. Her previous experience included working in the graphic design team for a tertiary institution.

Agatha Astari
Graphic Designer MApM, BDes (VISCOM)
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Agatha creates impactful designs to help clients achieve their communication goals. Her graphic design skillset also extends to digital illustration. She worked as a graphic designer for two large NGOs in Indonesia before moving to New Zealand to study management and joining the Naked team in 2022.

Chris Wang
Web Developer BBA, MS
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Chris is a full stack developer, with a wealth of skills and experience in creating websites, API integrations and apps. His role involves crafting custom websites and web apps that showcase brands, optimise the user experience, help them get found and automate repetitive tasks. Chris certified as a Level 1 professional football player in China and worked as a product manager for an AI software company, before moving to New Zealand to study his a master’s degree. He graduated with first-class honours and was engaged as a full-stack web developer by the University of Auckland. Chris brings his expertise to the Naked team in November 2023, as our in-house web developer.

Breea Scully
Marketing and Administration Assistant BCom
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Breea brings a perfect blend of marketing, communications and administrative skills to ensure our studio consistently operates at its A-game. She recently completed her studies towards a Bachelor of Commerce with a major in Marketing and a minor in Communication Studies. While studying, Breea honed her marketing skills in the not-for-profit sector, working for a student-led consultancy firm. She has also gained valuable customer service experience from working in retail.



Naked Creative is an active supporter of Ad Net Zero, an industry-wide initiative to help advertising tackle the climate emergency.

As an industry collective, our ambition is to reduce the carbon impact of developing, producing, and running advertising.

As an individual supporter, we are proactively taking steps to measure and reduce the carbon emissions from our business operations. We are also contributing to a working group tasked with identifying opportunities and developing best-practice processes to make the production of advertising and marketing material more sustainable.

This is a journey we are just beginning but one we are passionate about.

Why an agency?
Outsourcing a company’s marketing services to an agency provides a number of advantages over employing a staff member. These typically include:
You are only paying for productive hours, not for un-productive time.
Cross-functional skills
Access to the range of expertise provided by our full team including strategic marketing, project management, creative direction, communications, graphic design and web development.
A team of brains
providing creative input for generation of concepts and strategies.
Continuous availability of resource
No downtimes due to staff leave or absences.
Freedom from HR issues,
staff turnover and training requirements.
Cost savings
vs. employing an in-house Marketing Manager.
Flexible resource
Additional resource is available when required for projects.
Talk with us. Get in touch