About

All in. All over it. All about outcomes.

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“If you can't explain it simply, you don't understand it well enough.”

- Albert Einstein

The Naked approach is stripped back. Honest. Authentic.

We are an award-winning national agency known for real marketing, real results, and a straight-up approach that gets things done.

We work with clients across Aotearoa and internationally — but it’s our Southern roots that shape how we do business. No fluff. No jargon. Just sharp thinking, strong relationships, and mahi that delivers.

The name Naked says it all: honest, nothing to hide. We’re built on trust, integrity, and a belief that relationships matter — the kind where a handshake still means something.

We started as Market South, backing local businesses and communities. As our client base grew, so did we — evolving into a national agency with a reputation for clarity, creativity, and commercial impact.

We’re a team of big thinkers and detail-doers — strategists, creatives, and marketers who bring clarity to complexity, shape bold strategies with intent, and work shoulder-to-shoulder with our clients to turn ideas into action.

We’re proud to be an All-of-Government approved supplier, trusted to deliver at the highest level of professionalism, accountability, and quality.

Values-led and results-focused, we also lead by example — including in sustainability. As part of the Ad Net Zero movement, we’ve measured our emissions and are actively working to reduce them.

When you work with Naked, you gain more than a service provider — you gain a long-term partner who understands your world, gets inside your business, and stands with you to deliver outcomes that matter.

Carla Forbes

Director BA

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With a track record of making the impossible happen, Carla specialises in brand strategy, creative direction, and workplace culture. She has led numerous successful PR and advertising campaigns, and her expertise in cultural transformation has helped organisations navigate complex challenges to achieve their business goals. Carla's accomplishments extend beyond marketing; her strategic advice and business acumen have helped organisations across New Zealand thrive. Carla served as a board member for the Southland Chamber of Commerce for a decade, including six years as President, and she sits on several trust and community boards. She is a three-time finalist for the Women of Influence Awards and is widely recognised for her political advocacy on issues affecting Southland.

Erin McCall

Senior Marketing Consultant BA, BCom

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Erin is our powerhouse marketing strategist. Her expertise spans strategic marketing planning, market research, website architecture, and project management. Before joining Naked Creative in 2009, Erin gained valuable insights working with a global confectionery company, enriching her understanding of the manufacturing and FMCG industries. She also serves on the advisory committee for the Southern Institute of Technology's Business and New Media courses and has a vested interest in residential and commercial property investment.

Charlotte Scoles

Senior Marketing Consultant BAppMgt, GDipEventMgt, CertVN

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Charlotte is a motivated globetrotter and seasoned professional from Otago, bringing experience in marketing, communications, and managing events. Since 2012, she has held leadership roles across diverse industries, including transport and logistics (Dunedin Airport and South Port), arts and entertainment (Tūhura Otago Museum and Meridian Mall), and sports (Otago Racing Club).

Her secret super-power is that she is also a qualified and experienced Vet Nurse.

Charlotte has contributed her expertise to several committees in the sporting sector, supporting grassroots rugby, motocross clubs, and racing clubs throughout the lower South Island.

Justine Horner

Creative Director BDes (Communication)

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Justine leads the design studio, providing direction and bringing the right resources together to deliver projects on time and on budget. Since 2012 she’s been a key member in our design team, working across a vast range of brands and projects. Her creative flair and technical capability means she is expertly placed to create marketing material that is not only visually captivating but also highly effective in communicating the brand message.

Ranali Ratnayaka

Office Manager MApM, BSc (Hons) BBA, CIM (UK)

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Ranali manages our accounts and provides campaign management and media booking services to our clients. She has a wealth of experience, having worked in marketing and sales roles in Sri Lanka before moving to New Zealand to complete her Master of Applied Management and then joining Naked in 2018. Ranali continues her involvement with the Southern Institute of Technology as an online tutor and research supervisor for their applied management programmes.

Vicky Inns

Senior Graphic Designer BAMA, Diploma in Painting

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Vicky is a strong visualiser, skilled in drawing and illustration as well as graphic design. She also provides photo and video editing to deliver visual impact across a range of media. Since joining the Naked team in 2017, Vicky has become well known for her attention to detail and willingness to tackle any design challenge. Her previous experience included working in the graphic design team for a tertiary institution.

Agatha Astari

Graphic Designer MApM, BDes (VISCOM), CertHort

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Agatha is a thoughtful designer, dedicated to crafting impactful visual communications that support and elevate our clients' goals. Prior to joining Naked Creative in 2022, Agatha worked as a graphic designer for two prominent non-governmental organisations in Indonesia. After relocating to New Zealand, she pursued further studies in management, adding a strategic lens to her creative capabilities. Agatha is valued for her considered approach, adaptability, and ability to seamlessly integrate design thinking with broader communication objectives.

Breea Scully

Marketing Consultant BCom

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Breea brings a perfect blend of marketing, communications and administrative skills to ensure our studio consistently operates at its A-game. She recently completed her studies towards a Bachelor of Commerce with a major in Marketing and a minor in Communication Studies. While studying, Breea honed her marketing skills in the not-for-profit sector, working for a student-led consultancy firm. She has also gained valuable customer service experience from working in retail.

Ruwini Jayawardana

Admin PGDStratMgt, GDBM, AdvCertBM, CertBg&Fin

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Ruwini is the calm in the creative storm at Naked Creative, helping with essential administrative tasks and ensuring nothing slips through the cracks. She has valuable customer service experience and has worked in various administrative positions.

Ru clearly loves having her nose in a book as she has completed many business studies and is currently working towards her Master of Applied Management.

Jordan Siobhan

Photographer & Content Creator

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Jordan brings a sharp eye for detail and a passion for visual storytelling to the Naked Creative team. With experience as founder of Valley Content, Jordan excels at crafting impactful visuals that connect brands with their audiences. When not behind the camera, you’ll find her exploring the outdoors, always seeking fresh inspiration.

Sustainability

Naked Creative is an active supporter of Ad Net Zero, an industry-wide initiative to help advertising tackle the climate emergency.

As an industry collective, our ambition is to reduce the carbon impact of developing, producing, and running advertising.

As an individual supporter, we are proactively taking steps to measure and reduce the carbon emissions from our business operations. We are also contributing to a working group tasked with identifying opportunities and developing best-practice processes to make the production of advertising and marketing material more sustainable.

This is a journey we are just beginning but one we are passionate about.

Why an agency?

Outsourcing a company’s marketing services to an agency provides a number of advantages over employing a staff member. These typically include:

Efficiency

You are only paying for productive hours, not for un-productive time.

Cross-functional skills

Access to the range of expertise provided by our full team including strategic marketing, project management, creative direction, communications, graphic design and web development.

A team of brains

providing creative input for generation of concepts and strategies.

Continuous availability of resource

No downtimes due to staff leave or absences.

Freedom from HR issues,

staff turnover and training requirements.

Cost savings

vs. employing an in-house Marketing Manager.

Flexible resource

Additional resource is available when required for projects.

Talk with us. Get in touch