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Naked is a full suite marketing agency providing services to businesses across New Zealand.

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“If you can't explain it simply, you don't understand it well enough.”

- Albert Einstein

The Naked approach is stripped back. Honest. Authentic.

When starting work with a new client, we invest heavily in a deep discovery process, peeling back the layers to get the full picture of the business we are working with. We strip the business naked and then re-dress it as the client wants their audience, team, and shareholders to see it.

We believe marketing should be simple. Quite simply, our job is to sell more things, to more people, more often and at higher prices. Wrap a strategy around each of those and it creates a compounding effect.

Headquartered in Invercargill, we deliver services to clients all over New Zealand, and beyond. Our highly skilled team of professionals are experts in delivering a full suite of marketing, communications, design, photography and web development services.

We’ve been pushing boundaries since 2003. Previously known as Market South, our track record for success has seen our client base grow nationally. And our commitment to outstanding client service was recognised with the Professional Services Sector award at the 2019 Westpac Southland Business Excellence Awards.

We let our work speak for us. Except when it comes to our local region.

We’re proud to be a Southland-based business. That’s why we’ve developed regional promotional tools including The Life southern lifestyle and culture magazine and the Invercargill City Map. We’re also known for having a disproportionately loud voice for the south and leading high profile campaigns advocating for local political issues.

Carla Forbes
Director BA
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Thinking big and making the impossible happen are Carla’s specialties. Brand management, creative direction, marketing consultancy and client management are her areas of expertise, and she has headed successful marketing campaigns for clients across New Zealand. Carla is a key figure in the Southland business community, is the former President of the Southland Chamber of Commerce and continues to serve as a board member. She sits on several trust and community boards, providing business and strategy advice to organisations across New Zealand. She is also a three-time finalist for the Women of Influence awards, and widely recognised for her political advocacy on issues affecting Southland.

Erin McCall
Chief Executive BA, BCom
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Erin heads up the Naked Creative team and ensures all projects are completed to the highest standard to get results for our clients. Strategic marketing planning, market research, website architecture and project management skills are among her superpowers. Prior to joining Naked Creative in 2009, Erin worked for a global confectionery company, which provided insight into the manufacturing and FMCG industries. She is also an industry advisor for the Southern Institute of Technology’s business programmes and has business interests in residential and commercial property investment.

Ranali Ratnayaka
Marketing Specialist MApM, BSc (Hons), MCIM (UK)
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Ranali manages our accounts and provides campaign management and media booking services to our clients. She has a wealth of experience, having worked in marketing and sales roles in Sri Lanka before moving to New Zealand to complete her Master of Applied Management and then joining Naked in 2018. Ranali continues her involvement with the Southern Institute of Technology as an online tutor and research supervisor for their applied management programmes.

Charlotte Haselden
Marketing Consultant GradCertComm, NDipJourn
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Marketing strategy, campaign planning and management, copywriting and PR are all within Charlotte’s skillset. After qualifying in journalism and public relations, she gained experience as a reporter, a content copywriter and worked as a marketing team leader in the tertiary education sector before joining the Naked Creative team in 2021. Charlotte is passionate about building relationships with clients and delivering marketing solutions that make a real difference to their business results.

Justine Paul
Creative Director BDes (Communication)
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Justine leads the design studio, providing direction and bringing the right resources together to deliver projects on time and on budget. Since 2012 she’s been a key member in our design team, working across a vast range of brands and projects. Her creative flair and technical capability means she is expertly placed to create marketing material that is not only visually captivating but also highly effective in communicating the brand message.

Vicky Inns
Senior Graphic Designer BAMA, Diploma in Painting
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Vicky is a strong visualiser, skilled in drawing and illustration as well as graphic design. She also provides photo and video editing to deliver visual impact across a range of media. Since joining the Naked team in 2017, Vicky has become well known for her attention to detail and willingness to tackle any design challenge. Her previous experience included working in the graphic design team for a tertiary institution.

Agatha Astari
Graphic Designer MApM, BDes (Visual Communication)
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Agatha creates impactful designs to help clients achieve their communication goals. Her graphic design skillset also extends to digital illustration. She worked as a graphic designer for two large NGOs in Indonesia before moving to New Zealand to study management and joining the Naked team in 2022.

Gowtham Saravanan
Web Developer BIT, GDIT
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Gowtham is a full stack developer, expertly versed in all things web and app development, including e-commerce websites, complex integrations, SEO and digital marketing. His role involves crafting custom websites that showcase our clients’ brands, optimise the user experience, help them get found and automate repetitive tasks. Prior to joining the Naked team in 2020, he worked in web and mobile app development, as well as IT support for companies across New Zealand and India.

Pearl Nelson
Administration and Marketing Support
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Pearl is the glue that holds our tight ship together. She helps out with the day-to-day running of our studio and distribution of our publications. With experience in retail, Pearl has a strong customer service focus and is currently studying towards a Bachelor of Commerce in Marketing.

Why an agency?
Outsourcing a company’s marketing services to an agency provides a number of advantages over employing a staff member. These typically include:
Efficiency
You are only paying for productive hours, not for un-productive time.
Cross-functional skills
Access to the range of expertise provided by our full team including strategic marketing, project management, creative direction, communications, graphic design and web development.
A team of brains
providing creative input for generation of concepts and strategies.
Continuous availability of resource
No downtimes due to staff leave or absences.
Freedom from HR issues,
staff turnover and training requirements.
Cost savings
vs. employing an in-house Marketing Manager.
Flexible resource
Additional resource is available when required for projects.
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