News and resources from the Naked studio.

Albert Einstein reckoned if you can’t explain something simply, you don’t understand it well enough. We’ve built our brand on that idea.

Marketing today can feel like it’s all about algorithms, paid reach, and mass-market tactics. But in Southland, business doesn’t work like that—it’s about real relationships, trust, and genuine connection.

That’s not to say strategy doesn’t matter—it absolutely does.

A closer look shows that the brand gap is real - and it’s costing industrial firms market share.

Most marketers will have been asked this… “What’s one marketing tip you swear by?” truth be told, there’s no one-size-fits-all answer.

In an industry driven by innovation, flexibility, and forward-thinking, you might expect us to sing the praises of remote work — but that’s not quite the case for us.

Aquaculture is driving Southland's transformation into a world-class food destination, blending innovation with environmental stewardship to create sustainable growth and preserve the region’s natural beauty.

21 years—what a ride it’s been! As we hit this incredible milestone at Naked Creative, we can’t help but reflect on the journey.

Today, Bluff Distillery, earned the title of Best Gin in Australia—a feat that not only puts them on the map but reinforces what we already know: Southland is truly the home of exceptional food, drink, and creators.

A new agency partnership is a bit like a first date—clumsy and a little unknown—while on the journey to something awesome.

The ASB scorecard has put Southland on the podium as the best-performing region in New Zealand. This is no small feat, and it’s time we started telling our story differently. Our community is doing a bloody good job, and it's time we owned it, let the rest of New Zealand, and the world, know about it.

It’s not just the taste; it’s the tales – Southland is a food haven with stories as rich as its flavours. From farms to funky food innovators, Southland's got it all!

Hiring an agency partner is a cost-effective strategy that provides expertise, saves time, offers flexibility, and ensures access to the latest tools and technologies.

We have always been comfortable sharing our thoughts when they affect business, or our environment. So, we thought we’d share something we have been working on in our business for the past year or so – well, we are a small part of an entire industry working on it.

Marketing: What you did yesterday might not be what you do today, and it definitely won’t be what you do tomorrow. It’s changing quickly – it’s exciting, but it’s fast-paced. It's easy to get caught up in the whirlwind of new technologies, platforms, and trends. With AI revolutionising data analytics and an endless array of new marketing tools at our disposal, it's tempting to constantly chase the next big thing. However, amidst this rapid evolution, one principle remains steadfast: the importance of sticking to the basics.

Every year we assess what the business looks like, what needs to be cut, how we can work smarter, faster, etc. It would be fair to say that one of the first conversations during our strategy sessions is to review our publishing arm of the business.

In the hustle of everyday life, amidst our busy schedules, one aspect that's often underrated but crucial to business success is company culture.

How we do things is changing. In today's competitive marketplace, small and medium-sized enterprises (SMEs) face the challenge of standing out amidst stiff competition. Fortunately, AI (Artificial Intelligence) presents a bunch of powerful tools that can enhance marketing efforts without replacing human involvement.

In a busy marketplace, where competition is fierce and consumer attention spans are fickle and fleeting, the importance of building a strong brand identity cannot be overstated.

Naked Creative, a leading creative agency, continues to make waves in the business world under the visionary leadership of its CEO, Erin McCall.

A surprising boutique marketing agency based in Invercargill, is making significant waves in the New Zealand marketing scene by successfully partnering with heavy industry companies and supporting their growth and international expansion.

Showing personality on social media helps to humanise your brand.

In today's digital age, you simply need your business to be online and to have a website that really works for you!

In the world of business, it can be tempting to spend endless hours analysing data, creating detailed strategies, planning out every move, and having a plan.

It’s never good when your team give you a nudge to write a blog (it really should be me (Carla) doing the nudging)

Recently we were pitching to a client to improve their brand image authentically they should give back, be part of something and connect with people at a level that is really meaningful.

So I think it’s time to share our story a little more. We are often so focused on delivery we forget to share, so here goes…

We work with marketing managers; we operate as a marketing manager, and we operate as a full off-site marketing department.

We branded ourselves Naked Creative for a reason. Transparent, no BS and 100% jargon and ‘fluff’ free.

We love shining a spotlight on the south’s success by highlighting our local heroes.

A positive and healthy culture can lead to increased employee engagement, productivity, and satisfaction.

The power of data has transformed just about every industry. But how can it impact you?

Southern-based culture and lifestyle magazine, The Life, celebrated its milestone 10th edition last night with a launch party shining the spotlight on southern talent.

As the opportunity to explore our own country without the crowds looks to be a fixture of the near future, next on the agenda for a group of Southland business leaders is focusing on putting the region at the forefront.

Some may say “new year, new me” but one southern marketing agency is getting the jump on a fresh start.

Well, this was definitely the best kind of weekend!