Website
BJ Carter is one of Southland’s most respected names in construction. With decades of experience across residential and commercial building, the team is known for their practical approach, skilled workmanship, and commitment to quality. Alongside their core construction business, they also operate Insulmax Southland, a specialist insulation service, and Envirowool, an environmentally focused insulation brand.
BJ Carter approached Naked Creative wanting a professional website that would better reflect their capability, reputation and range of services. The new site needed to bring together three distinct businesses into one clear, user-friendly platform. It had to tell the story of each brand while making it easy for customers to understand what BJ Carter offers and how to get in touch.
We designed and built a modern, responsive website using Squarespace, allowing for flexibility and future growth. We created a clear site structure that positioned BJ Carter as the trusted construction experts they are, while giving both Insulmax Southland and Envirowool dedicated pages that speak to their specific audiences.
The result is a polished, confident digital presence that’s easy to navigate, visually aligned with the brand, and built to grow alongside the business. The tone, layout and content were all crafted to reflect BJ Carter’s strong reputation, professional service and down-to-earth Southland roots.
“We’re absolutely stoked with how the website turned out. It’s modern, easy to use, and reflects the quality of our work across all three businesses. Charlotte was our key contact and was responsive and really helpful. The team at Naked Creative really understood what we needed and made the whole process straightforward. The feedback from our clients and partners has been overwhelmingly positive.”
Philippa Brown, Office Manager