Industry leader and innovator Blue River was the first company in the world to develop sheep milk nutrition products using exclusively sheep milk protein. Today it is the leading sheep milk formula brand in China.
We were engaged to significantly grow Blue River’s brand presence and sales in the New Zealand market. Working within the strict guidelines for marketing dairy nutritional products was an important consideration.
We created a custom-designed corporate website for Blue River and produced a range of consumer lifestyle-focused brand collateral for their launch into the pharmacy distribution channel in New Zealand.
We continue to support Blue River with all of their marketing and communications activity, operating as an outsourced marketing department.