Website
Branding
Invest South has been investing in the region for over 20 years as the only investment fund for local businesses. With investments in businesses in diverse sectors across Southland and further afield, all returns from the fund are invested back into the community.
Brand perception was a barrier to enquiry: Invest South appeared corporate and business owners were nervous to approach and engage.
Invest South sought to reinvent its brand identity as approachable and innovative, to demystify the corporate and ‘scary’ investment process.
A successful brand refresh saw Invest South positioned as the go-to team to help businesses grow and scale, inviting those with a vision for their business to come and chat.
Investing can be a serious and complex topic, but it doesn’t have to be. By incorporating a sense of light heartedness and fun into the brand, we created a more enjoyable and memorable experience for company owners, taking them on a road to success.
