Website
Branding
NEO Skin Lab is an Invercargill based Appearance Medicine and Medical Aesthetics clinic. With a focus on in-depth knowledge of anatomy and the intricate interactions of compounds and chemicals, they are experts in age management, delivering precise and personalised treatments for their clients.
Previously known as Neo Derma Medical, we were engaged to help position Neo Skin Lab as the premier appearance medicine and aesthetics spa in Southland. To do this, we created a complete brand refresh including name change, logo, signage, website, socials and various print collateral.
The rebrand encompassed the development of a sophisticated logo to align with their updated name, NEO Skin Lab, reflecting a more upscale image. Additionally, a bespoke website was crafted, complemented by marketing collateral such as a customer brochure, gift vouchers and signage.
We designed a modern, fresh logo with a minimalist typeface and incorporating a leaf outline – symbolising the harmony of nature and science. The smoky blue and grey palette accentuated by natural tones, imparts a relaxed yet professional vibe to the brand.
A brochure and point-of-sale material including embossed sleeves for their treatment vouchers was created, also giving that premium, luxurious feel.
We utilised a large video banner on loop featuring skilled technicians and showcasing Neo’s advanced treatments. The use of hand-drawn elements gave a connection with nature, while vibrant, clean imagery and white space conveyed a premium feel grounded in medical science.
