Branding
Reliant Solutions is a leader in the New Zealand water industry, renowned for providing innovative solutions and fostering strong client relationships. While the company was well-regarded for its approachable and relationship-driven style, it recognised the need for a brand evolution to reflect its market leadership, confidence, and stability. This transformation aimed to elevate its presence in the market and align its identity with its trusted, globally capable reputation.
Naked Creative conducted a full and comprehensive brand audit for Reliant Solutions, identifying opportunities to enhance its visual and communication style. The brand evolution introduced a sleek, minimalist aesthetic with a refined monochromatic colour palette, symbolising trust and stability. A bold new logo and stripped-back design replaced the previously visuals, creating a confident and polished look. The communication tone was elevated to be assertive yet approachable, emphasising expertise and professionalism. This brand evolution encapsulated Reliant Solutions’ market leadership while maintaining the personable approach their clients value.
“We engaged Naked Creative to conduct a comprehensive audit of our marketing strategy and develop a plan to position us as an industry leader. The brand audit was incredibly insightful, and while the prospect of evolving our brand was initially somewhat overwhelming, (transitioning from what we had always known to a newly transformed image), the resulting transformation and new brand perfectly reflect our leadership in the industry. This has instilled confidence in us to elevate our business to the next level. The feedback from clients and stakeholders has been overwhelmingly positive. The team at Naked Creative has been fantastic to work with, and we are extremely satisfied with the brand evolution and ongoing material. We believe we have found a great synergy with them.”
George Kelly, Operations Manager