Media & Communications
Campaigns
Media Buying
Southern Institute of Technology (SIT) is one of New Zealand’s most respected tertiary education providers, renowned for its commitment to quality education, practical learning, and its pioneering Zero Fees Scheme that makes tertiary study more accessible than anywhere else in the country. With a wide range of programmes and a strong focus on innovation, SIT attracts students from across New Zealand and around the globe who want world-class learning without the burden of debt.
SIT asked Naked Creative to support their brand storytelling and campaign visibility through strategic budgeting and media buying at a pivotal moment in their journey. While the quality of SIT’s programmes speaks for itself, the challenge was to amplify their reputation, highlight the unique advantage of free fees, and make sure their story was reaching and resonating with students, parents, and decision-makers across the country. Just as important was ensuring our work complemented and enhanced the outstanding efforts of SIT’s own in-house creative and marketing team.
Naked Creative partnered closely with SIT’s creative and marketing team, building on their strengths and adding external firepower to extend SIT’s reach. Together, we crafted bold, confident messaging that reinforced SIT as a place of quality and opportunity, where students gain skills for life without the financial barrier. We highlighted SIT’s Zero Fees Scheme as a true market differentiator, weaving it into campaigns that celebrated the institute’s reputation for excellence, practical pathways, and real-world results.
Working alongside SIT, we developed a detailed media and budget plan designed to strategically target different study options across New Zealand. This involved mapping audience segments, aligning channels to key enrolment periods, and optimising spend across digital, print and outdoor to achieve the greatest reach and return. By managing ongoing media buying and performance tracking, we ensured campaign was seen by the right audiences, at the right time, in the right places.
By combining our storytelling and strategy with SIT’s in-house creativity, we developed campaigns and collateral that not only captured attention but built pride in SIT’s role as one of New Zealand’s leading tertiary institutions.
