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Naked Creative Turns 21: A Celebration of Our Clients, Gratitude, and Continuous Learning

21 years—what a ride it’s been! As we hit this incredible milestone at Naked Creative, we can’t help but reflect on the journey.

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26 Sept 2024

But, to be honest, this celebration isn’t really about us—it’s about our clients. The businesses, brands, and people who’ve trusted us, collaborated with us, and allowed us to play a small part in their success stories. This milestone isn’t just our achievement—it’s theirs.

Our Success Is Their Success

Over the past two decades, we’ve had the privilege of working alongside businesses of all sizes, from local gems to international giants. From engineering to food handling, logistics, manufacturing, and government, we’ve embraced every challenge, helping shape brands and tell stories that matter.

The trust and faith our clients have placed in us has fuelled every logo, campaign, website, and brand strategy that’s come out of our studio. They’ve allowed us to push creative boundaries, experiment with new ideas, and bring their visions to life. And for that, we are deeply grateful. Watching clients smash new markets, expand nationally, export globally, or simply keep their customers coming back time after time—that’s what we live for.

So thank you. Our clients are the reason Naked Creative has been privileged to do our thing for 21 years. Seeing their growth, celebrating their wins, and watching them achieve their goals? That’s our biggest accomplishment. We celebrate every single one of their victories like it’s our own.

A Journey of Collaboration

Behind every design, campaign, and creative strategy, there’s a partnership. Over the years, we’ve learned that our best work comes from working side by side with clients—listening, learning, and turning ideas into something extraordinary.

We’ve been lucky enough to work with some of the most inspiring businesses across New Zealand. Together, we’ve tackled rebrands, launched products, built websites from scratch, and crafted stories that truly resonate. Each project has been a unique adventure, and every client has left a mark on Naked Creative’s journey.

Grateful for the Lessons

Now, let’s be honest. It hasn’t all been smooth sailing. We’ve had many (and we mean many) learning moments along the way. We’ve made our fair share of mistakes—overcomplicating a simple brief or running wild with an idea that might have been a little too out there (hey, it seemed cool at the time! Aye Carla). But each hiccup has taught us something valuable, and every lesson has brought us closer to where we are today.

Most importantly, we’ve learned that success isn’t just about the final product—it’s about the process, the relationships we’ve built, and the trust our clients have placed in us… and yes our clients bottom line 😊

Celebrating Their Wins (Big and Small)

From national awards to smashing new markets, we’ve had plenty of reasons to celebrate alongside our clients. We’ve watched businesses expand across the country, conquer international markets, and acquire new ventures. Some have even gone global with their products, while others have kept loyal customers returning year after year.

Every success, whether it’s a massive growth milestone or simply a logo tweak that nails it, has been a shared victory. We celebrate client wins—big and small—like they’re our own because, honestly, they are. Their triumphs fuel us, and we couldn’t be prouder of the role we’ve played in them.

Looking Forward, Together

21 years is a huge milestone, but in many ways, we’re just getting started. The future holds even more opportunities for us to grow, learn, and create—always with clients at the heart of everything we do. As we enter this next chapter, we’re more committed than ever to pushing the boundaries, delivering exceptional results, and continuing the partnerships that have defined our journey.

So here’s to 21 years of creativity, collaboration, and our clients’ success. Thank you to all the businesses, partners, and friends who’ve trusted us to tell their stories. We can’t wait to see what we’ll achieve together in the next 21 years.

Cheers to you!

The Naked Creative Team