In 2016, Southland’s business, community, civic, and iwi leaders united to create the Southland Regional Development Strategy—a powerful roadmap for regional resilience and prosperity. Aquaculture emerged as a cornerstone of this vision, aligning seamlessly with Southland’s resources, market demand, and our shared aspirations. Fast-forward to the Beyond 2025 strategy, and we’re reaffirming aquaculture as essential to Southland’s identity.

As a marketer, a foodie, and proud regional cheerleader, I’m inspired every day by the innovative aquaculture projects redefining Southland. Beyond my role in promoting many of these initiatives, I’m thrilled to see our region take hold of its future, transforming Southland into a world-class food destination while honouring our commitment to environmental stewardship.

At Ocean Beach, projects like pāua farming, seaweed cultivation, whitebait, and sustainable fisheries are pushing boundaries in sustainable food production. These initiatives don’t just produce premium seafood—they actively restore ocean health, and support marine ecosystems, ensuring that Southland’s natural beauty is preserved as the industry grows.

The economic promise of aquaculture is undeniable. This sector brings meaningful jobs, draws investment, and strengthens community resilience. But this expansion is about more than business; it’s a chance to solidify Southland’s reputation as New Zealand’s leader in sustainable food production, setting a standard rooted in stewardship and sustainability.

Working with these aquaculture pioneers, I see firsthand the blend of innovation and environmental care taking shape in Southland. Whilst doing some industry research, a standout example is Sea Nest, a project that epitomises this balance. Sea Nest is not only gathering vital data on marine health but also creating temperate reef nurseries and restoring kelp forests—essential habitats that support biodiversity and combat climate change. By actively enhancing these environments, Sea Nest strengthens our region’s commitment to ocean health and sustainable commerce. It is pretty incredible to see the marriage of commerce and sustainability.

Together, these projects are laying the groundwork for a future where Southland is recognised as a leader and a provider for the country, exceptional food and sustainable aquaculture. This is more than just an industry; it’s our way of building a legacy of responsible growth and environmental care. Southland is stepping boldly into its role as a food destination, and aquaculture is key to making that vision a reality. It’s an exciting time for our region, and I am so proud to be part of it.