Branding
Media & Communications
Campaigns
The "Get a Life" campaign was a bold recruitment and attraction initiative designed to showcase Southland as the ultimate destination for a fulfilling career and an unmatched lifestyle. Combining stunning visuals, engaging content, and compelling storytelling, the campaign positioned Southland as more than a place to work—it’s a place to thrive. To GET A LIFE.
Naked Creative was tasked with designing and delivering the entire campaign, from branding and videography to social media and media engagements.
We crafted a vibrant, shareable identity that captured Southland’s unique energy and created media tools for businesses to amplify the message. The campaign included video content, social content, and toolkits that resonated with diverse audiences and successfully attracted talent to the region.
"Carla and the team didn’t just deliver results—they brought the whole process to life, listening to the client, sparking the creativity and execution! Carla spoke at events with passion, brought incredible energy to every interaction, and crafted a campaign that truly connected with media and our audience. They put Southland in the spotlight in such a vibrant and engaging way. The video they produced was a standout success, widely adopted by businesses, while the branding and campaign tools were not only high-quality but also practical and highly shareable. They even managed to make recruitment an exciting and dynamic experience— it was a great project with really positive outcomes for Southand business."
Mark Frood, General Manager of Tourism and Events