Reynolds Group


Reynolds Group is New Zealand’s leading supplier of complete end-of-line solutions for manufacturing.

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The Brief

After more than 25 years in business, Reynolds Group had established a reputation as specialists in coding and labelling equipment for manufacturing operations throughout New Zealand. Today however, Reynolds’ capabilities have expended to deliver complete end of line solutions, from labelling and product identification, through to warehouse automation technologies and supply chain traceability solutions. They engaged us to help communicate this breadth of services to both existing and new customers.

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Our Work

We developed a process line graphic to visually communicate the full range of services provided by Reynolds Group. This core design component was then applied to the design of a trade stand, brochures and website. These, together with case studies and email newsletters distributed to their customer database, work together to help Reynolds raise awareness of their ever-expanding capabilities.

We developed a custom-designed website, with the hero element being a custom-animated version of the production line graphic, which provides an alternative way to navigate to each of their product categories.

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