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Reynolds Group is New Zealand’s leading supplier of complete end-of-line solutions for manufacturing.
After more than 25 years in business, Reynolds Group had established a reputation as specialists in coding and labelling equipment for manufacturing operations throughout New Zealand. Today however, Reynolds’ capabilities have expended to deliver complete end of line solutions, from labelling and product identification, through to warehouse automation technologies and supply chain traceability solutions. They engaged us to help communicate this breadth of services to both existing and new customers.
To communicate the full spectrum of Reynolds Group’s capabilities, we conceptualised and developed a bespoke process line graphic—an intelligent visual framework that distils the complexity of their end-to-end operations into a single, elegant narrative. By using design as a tool to interpret and translate intricate processes, we ensured their story and capabilities could be understood at a glance.
This signature design element was then strategically deployed across key brand touchpoints, including a high-impact trade stand, a refined brochure suite, and a purpose-built website—each reinforcing a cohesive, elevated visual identity.
At the heart of the digital experience lies a custom-animated interpretation of the process line, offering users an intuitive and visually compelling way to navigate Reynolds Group’s broad product categories. Complementary communications—including case studies and targeted EDM campaigns—extend the reach of this system, positioning Reynolds Group as a leader with clarity, depth, and a growing reputation for operational excellence.