Website
Branding
Media & Communications
Murihiku Aquaculture is more than a regional initiative - it is the vision of Southland as a global leader in sustainable aquaculture. This project is about building an economic pillar that will help define our region for generations, driven by innovation, collaboration, and deep respect for place. Rooted in Māori wisdom and a profound care for our environment, Murihiku Aquaculture is positioning Southland as a model for the world in how to grow, harvest, and protect the ocean’s bounty with integrity. It is both a celebration of who we are and a bold statement about where we are going.
This project sought to bring together, industry leaders, iwi, scientists, innovators, and the wider community to create a unified and inspiring identity and strategy for Southland’s aquaculture future. It needed to honour the region’s people and environment while showing the world that Murihiku is ready to lead in a way that is economically powerful, environmentally responsible, and culturally grounded.
We developed a powerful brand that carries the mana and authority of the vision, designed and built a website to engage audiences locally and globally, and created strategic documentation to guide the initiative’s growth. We supported outreach efforts, helping connect the project with stakeholders, investors, and communities, and crafted narratives that positioned Murihiku Aquaculture as an economic force and a symbol of innovation and care. Every element of our work was designed to inspire pride within Southland and confidence on the world stage. This is more than branding and strategic story telling - it is the foundation of a legacy that will see Southland recognised as a driving force in sustainable aquaculture for decades to come.
"Working with Carla and the team at Naked Creative is like adding jet fuel to your vision. From the aquaculture strategy and website to the region-shaping Beyond 2025 strategy and video, their delivery is not only seamless but technically exceptional. They bring clarity, creative brilliance, and bold guidance to every stage - from concept to execution. Nothing is ever a problem. We’ve thrown them some outrageous deadlines, and they deliver every time with excellence, grace, and genuine enthusiasm. Carla doesn’t just support the region, she champions it with her whole heart. This is a studio that leads with vision, delivers with precision, and is deeply invested in the South. You feel lucky to work with them."
Bobbi Brown, Tourism & Economic Development Manager, Great South