Based in the Southland region of New Zealand, So Sweet is the home of fresh and tasty produce. They supply parsnips, carrots and other vegetables to supermarkets across New Zealand and export markets.
So Sweet had an established produce range and distribution network. They approached us to assist with packaging design, advertising campaigns and in-store signage to assist in growing their brand recognition and increasing sales, as well as to support the launch of their organic product range.
As the off-site marketing department for So Sweet, we led a full-scale brand transformation rooted in authenticity and strategic clarity. Starting with the development of a compelling brand narrative, we repositioned So Sweet to reflect its commitment to natural, locally grown produce, and its identity as a business built on heart, quality, and purpose.
This evolution extended across every brand touchpoint - rom packaging and in-store promotions to sales material, trade displays, social media, photography, video, and the full build and design of their website. We directed all creative production to ensure the story was not only told, but felt- long before a customer reached for their produce on the shelf.
Working alongside So Sweet , we championed their vision for not only best practice on-field but helped reflect the company’s exceptional service standards and strong, values-led team culture. This wasn’t just about marketing—it was about building a brand people trust, connect with, and proudly choose.
