Based in the Southland region of New Zealand, So Sweet is the home of fresh and tasty produce. They supply parsnips, carrots and other vegetables to supermarkets across New Zealand and export markets.
So Sweet had an established produce range and distribution network. They approached us to assist with packaging design, advertising campaigns and in-store signage to assist in growing their brand recognition and increasing sales, as well as to support the launch of their organic product range.
We worked with So Sweet to articulate their unique brand story and undertook photo and video shoots to effectively communicate this. We evolved the So Sweet design style to feature contemporary and artisianal elements, to help convey their focus on keeping their produce as natural as possible.
These elements were applied to the refresh of their packaging, point-of-sale material, website and content for their social media channels to help engage audiences and build their connection with the brand prior to making a purchasing decisions in-store.
We also developed brand guidelines which set clear rules for brand usage, to streamline the brand across all touch-points and reduce brand confusion previously created by operating under multiple brands.