The Hawthorndale Care Village is a proposal for a new model of community-based aged and dementia care, set to redefine how we care for the elderly in New Zealand.
Naked Creative was engaged to develop the brand and marketing collateral to launch a fundraising campaign to establish The Hawthorndale Care Village. Caring for our elderly is an issue near and dear to the hearts of many, so the campaign needed to evoke an emotional response to spur members of the community to donate.
A logo, video, website, brochure, signage and other collateral was created, with photography, language and video content working together to tug on heart strings and tell the story that together we can create a better lifestyle and model of care for the elderly. A launch event was held and local media invited to help spread awareness of this innovative initiative throughout the community.