T4 Group represents New Zealand’s future of sustainable, green data centres. They offer secure, reliable and environmentally responsible data centres located around New Zealand, including New Zealand’s first tier 4 data centre which is currently being developed in Southland.
As a new company with exciting developments in the pipeline, T4 Group engaged us to establish their brand and proactively communicate with media to raise their profile and stimulate interest in their offering from prospective customers and the wider public, ahead of the opening of their tier 4 data centre.
We partnered with T4 Group to shape and amplify the voice of New Zealand’s future in sustainable, sovereign data infrastructure. Our engagement began with a refined brand identity - streamlining their logo and developing a sophisticated, future-focused website and suite of brand collateral that reflects the bold vision and technical precision behind their national network of data centres.
It also needed to feel approachable, at the heart of the brand is people. For a company operating at the cutting edge of technology, T4 Group stands out for its deeply human approach -friendly, grounded, and committed to serving the communities in which it operates. We ensured this ethos is reflected in every touchpoint of the brand, from tone of voice to visual language.
Beyond identity, we provide ongoing strategic communications support, including the preparation and distribution of media releases, speaking notes, and high-profile media engagements. Our targeted PR and advertising campaigns are crafted to share T4 Group’s story with purpose - supporting regional and national engagement, and showcasing the company’s commitment to decentralised infrastructure, energy efficiency, cost effective solutions and data sovereignty.
We continue to position T4 Group as a bold, trusted voice in New Zealand’s digital future -championing green innovation, enabling AI infrastructure readiness, and ensuring that regional communities are empowered and connected. Our role is to amplify their leadership and help shape the national narrative around where New Zealand’s digital backbone must go next.
"I am happy to share our experience working with Naked Creative. Their unwavering dedication and innovative approach have been instrumental in establishing T4 Groups brand, voice, and brand establishment in the various markets we operate in. They have worked to really understand our business and supported our company in crafting effective business to business strategies, an eloquent PR strategy and have meticulously crafted our marketing and engagement material.
Naked Creative have been and indispensable partner in our journey. They are clearly committed to our success, they understand our goals and execute flawlessly. The team are an asset to T4 Group and are considered part of our team."
