Pilot Brands


Pilot Brands is a US company selling New Zealand meat products to foodservice customers.

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The Brief

Pilot Brands engaged us to create a website with a user experience that reflects the unique environment that New Zealand beef and lamb is raised in.

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Our Work

We created a custom designed and developed website. While the website’s functionality is relatively simple, we utilised custom design and large, high impact imagery to ensure a lasting impression on potential customers. Hand-illustrated animal icons add a sense of nostalgia that reflects the central role the company’s history plays in its brand story.

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What the client said

"Having reviewed websites in our industry and support industries, Naked Creative were a very clear frontrunner to support us in creating our new website.

This project was a starting point for reviewing our voice and look in the market, and the Naked team helped us contemporise and reposition our brand to be more reflective of our service and offering.

Despite working on the other side of the world, we found the team at Naked responsive, fast to act and nothing was a problem.

We are really happy with the result and would highly recommend them."

-Alex Grech, Beef Category Manager

T4 Group South Port