However, there are times when taking action immediately could be more beneficial than waiting for the perfect strategy.

Waiting too long to act can lead to missed opportunities. In today's fast-paced business environment, time is of the essence. Sometimes you must be nimble, and waiting for everything to be perfect could mean you lose out on potential sales, customers, partnerships, or other opportunities.

Moreover, taking action and having a strategy on the run can often lead to learning and growth that can't be gained from simply analysing and strategising. By taking action, you gain valuable insights and information that can help inform future decisions and strategies. Taking action can even help you validate or invalidate certain assumptions, which can save you time and resources in the long run.

Making the move, picking up the phone, or meeting the client - whatever the task is, you can take action immediately. It will help you build momentum and keep you moving forward. Taking action, no matter how small, can help build confidence and encourage further action. Overthinking and strategising can lead to inaction and can even stifle progress. We call this analysis paralysis…

The part we are hot on, is taking action right now! It builds a culture of agility and adaptability within any business. By embracing a "fail fast, learn fast" mentality, companies can quickly pivot and adjust their approach based on feedback and results.

While analysis and strategy are important, you do need a plan, and you need to know where you’re going. However, there are times when taking action immediately can be the right move for your business. By being willing to take risks and embrace a "fail fast, learn fast" mentality, you can gain valuable insights, build momentum, and stay ahead of the competition.