Branding
Media & Communications
Digital Marketing
Campaigns
Invercargill Airport is the gateway to Southland and a vital part of the community. It is not only a place to arrive and depart from but a symbol of regional pride. The airport has become a leader among New Zealand’s regional airports, earning awards that recognise innovation, customer experience, and sustainability. More importantly, it has positioned itself as a champion for Southland, connecting people, businesses, and visitors with the wider world while representing the very best of the region.
The airport wanted to be seen as more than infrastructure. It needed to stand tall as a community partner, a driver of economic growth, and a connector of people and opportunity. The brief was to shape a voice that celebrated innovation, carried the pride of Southland, and engaged deeply with the community. The airport asked us to support all marketing communications, public relations, social media, and stakeholder engagement to tell this bigger story.
We built a strong and intentional communications platform that consistently positions Invercargill Airport as a regional leader. By weaving together media, digital storytelling, stakeholder support, and community engagement, we created a narrative that highlights the airport as a place of innovation and pride. We shared stories of award winning initiatives, sustainability achievements, promotional activity, and new opportunities in ways that resonate with both local audiences and national media.
Community connection sits at the heart of everything we do. From supporting events to guiding stakeholders through high level strategic conversations, our work has helped the airport be seen as an active and responsive member of the community. Social media content has brought people closer to the heart of the airport, while targeted PR has ensured its achievements are recognised far beyond Southland. Through this integrated approach, Invercargill Airport has become not only a facility but a celebrated Southland success story.
"Together with Naked Creative we have transformed how our community sees the airport. The airport has evolved from merely being a place where planes land to now being recognised as a core regional champion. The team’s endless creativity, responsiveness, and deep understanding of Southland have elevated our brand and deepened trust with our stakeholders."
Stuart Harris, Invercargill Airport CEO