The Grocer is a chain of butcheries and bakeries, serving up local meat, produce and homemade products.
The amalgamation of three local butcheries presented an opportunity to re-launch under a single new identity. Their product range had expanded beyond the traditional butchery offering, with on-site baked goods, locally crafted foods, coffee and fresh produce also on offer.
We developed The Grocer brand to represent the broad offering and communicate the stores’ identities as fresh food hubs their local communities. Artisanal styling represents the locally grown, baked and crafted aspects of the product range. The new brand aesthetic was rolled out across every touchpoint with the business – from the website and signage to uniforms and packaging.